Volvo for Life shipping box for 1:43 scale models

I once bought in Germany a Volvo V70 by Minichamps and received it packed in the box you can see below. The German text on top of the cardboard inlay reads 'DIE VOLVO WELT STEHT IHNEN OFFEN' which means : 'The Volvo world is open to you'. The outside of the cardboard is plain white. Does anyone has more infos about this specific packaging. I have never seen another like this.