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Volvo P1800 'Jensen' by Editions Atlas

7/19/2016

13 Comments

 
The number sixty-six in the Volvo Collection by Editions Atlas is the Volvo P1800 Jensen from 1964. This 1:43 diecast model reflects the first generation of the P1800 which was which had been manufactured by Jensen Motors in Great Britain for Volvo.
What could I possible tell you about this iconic Volvo? I'm pretty sure most of you will immediately recognize this car. So this time I won't annoy you with any comments and you can switch immediately to the photos below which depict the hand-painted and hand-built pre-production model!
Source & copyright : Editions Atlas SA, Switzerland


VOLVO Collection :
  1. 1945   Volvo PV444
  2. 1957   Volvo Amazon 4-door
  3. 1964   Volvo P1800
  4. 1953   Volvo PV455 Duett
  5. 1950   Volvo PV60
  6. 1971   Volvo 144 Overdrive
  7. 1969   Volvo 164
  8. 1971   Volvo P1800ES
  9. 1956   Volvo P1900
  10. 1978   Volvo 262C Bertone
  11. 1965   Volvo Amazon 2-door
  12. 1970   Volvo 145 Automatic Estate
  13. 1938   Volvo PV52
  14. 1965   Volvo PV544
  15. 1979   Volvo 343
  16. 1985   Volvo 480 ES
  17. 1984   Volvo 740 Turbo
  18. 1938   Volvo PV800 Taxi
  19. 1978   Volvo 242 GT
  20. 1939   Volvo PV56
  21. 1962   Volvo Amazon break
  22. 1936   Volvo PV36 Carioca
  23. 1953   Volvo PV455 Duett 'Volvo Service'
  24. 1988   Volvo 780 Bertone
  25. 1988   Volvo 440
  26. 1927   Volvo ÖV4 Jakob
  27. 1973   Volvo 142
  28. 1992   Volvo 240 Polar
  29. 1971   Volvo 145 Express
  30. 1975   Volvo 66 GL
  31. 1992   Volvo 440 Politie (NL)
  32. 1971   Volvo P1800 ES 'Prince Carl Gustaf'
  33. 2001   Volvo V40 phase ll
  34. 1988   Volvo 480 Turbo USA
  35. 1978   Volvo 244 DL 'Blue Star'
  • 36.   1994   Volvo 960 GLE
  • 37.   1978   Volvo 264 TE
  • 38.   1965   Volvo Amazon Polis (S)
  • 39.   1966   Volvo P1800 S Volvoville
  • 40.   1971   Volvo 145 Express Taxi
  • 41.   1992   Volvo ECC
  • 42.   1976   Volvo 343 Politie (NL)
  • 43.   1995   Volvo 855 T5R
  • 44.   1999   Volvo S80
  • 45.   1990   Volvo 480 Turbo convertible
  • 46.   1982   Volvo 265 GLE
  • 47.   1967   Volvo Amazon 123 GT
  • 48.   1988   Volvo 360 GLE
  • 49.   1988   Volvo 240 SE estate Polis (S)
  • 50.   1968   Volvo P210 Duett 'Tele' (S)
  • 51.   1974   Volvo 142 RAC Rally
  • 52.   1997   Volvo C70 convertible
  • 53.   1976   Volvo 66
  • 54.   1981   Volvo 264 TE Landaulet
  • 55.   1933   Volvo PV654
  • 56.   1984   Volvo 264 Ambulance
  • 57.   1927   Volvo PV4
  • 58.   1988   Volvo 760 GLE estate
  • 59.   1956   Volvo TP21
  • 60.   1935   Volvo Venus Bilo
  • 61.   1987   Volvo 760 GLE
  • 62.   1978   Volvo 244 GTX
  • 63.   1937   Volvo PV51 convertible
  • 64.   1974   Volvo 145 USA
  • 65.   1937   Volvo PV36 Polis
  • 66.   1964   Volvo P1800 by Jensen
  • 67.   ....
  • 68.   ....
  • 69.   ....
  • 70.   ....

Quote from a press release by Volvo:
History of the Volvo P1800

Planned in Sweden, designed in Italy, unveiled at the car show in Brussels, built in Britain and a huge success in the United States, the Volvo P1800 is Volvo's most internationally renowned model.

In 2011, this remarkable people's favorite turned 50. It was in 1961 the P1800 entered production and it reached showrooms after four years of careful planning and development; remained in production until 1973. From a sales perspective, the P1800 played a modest role for the company, but from an image viewpoint, it played a far bigger role than any previous Volvo model. Few, if any, subsequent models have matched it image-wise.

Design coupe
The Volvo P1800 was created to attract the attention of passersby to Volvo's display windows and to increase what today is known as "floor traffic" so showroom visitors left in a new Volvo.

Volvo produced a sports car back in the early 1950s - the open two-seater plastic-bodied Volvo Sport, which was built from 1955 to 1957 with a total production run of just 67 cars. "Not a bad car, but a bad Volvo" was the way Volvo President Gunnar Engellau put it when he retired the model. However, he did recognize the importance of having a prestigious and exciting model to boost overall sales, and Volvo dealers were desperate for just such a car.

Design proposals were ordered from Italy, where Volvo consultant Helmer Petterson - who was deeply involved in the planning of the new car - helped his son Pelle secure a job at Pietro Frua thanks to Pelle's degree in industrial design from the Pratt Institute in New York.

When the time came to unveil the four proposals to Volvo's board in 1957, Helmer snuck in his son Pelle's fifth design - and that was the one that everyone picked. Engellau, in particular, liked it since he had definitive views about wanting an Italian-designed car. That is precisely what he got, but it was penned by a 25-year-old native of Göteborg who would later make his mark as a boat designer and win Olympic medals in yacht racing.

Eventually, the truth behind the winning design proposal emerged. The choleric Engellau felt he had been hoodwinked and promised that Pelle would never be acknowledged as the car's designer. And, indeed, many years went by before Pelle Petterson received due credit for designing one of the world's most attractive sports coupes.
The new sports car had a fixed roof, a steel body, a lot of the mechanical components lifted straight from the Amazon and the newly developed B18 engine in its 100 hp sports version when it eventually arrived in the showrooms.

Three prototypes were built by Frua in Turin in 1957-1958 on Amazon underpinnings. These cars were used for a variety of purposes, including templates for the production of press tools, in a range of tests, at shows, for press work, advertising photo-shoots and much more. All three have survived and are still on the road today.

Production overseas
At this time, Volvo found itself in an expansion phase, and the company realized from the outset that it did not have sufficient in-house capacity to manufacture the new model - not for pressing of body panels, nor for painting or assembly, not even on a small scale. The hunt for a suitable manufacturing partner got under way, and was led by Helmer Petterson. After much deliberation, Volvo decided to use two British companies to build the car: Pressed Steel would build the bodies and Jensen Motors would paint and assemble the cars. Production got under way but this arrangement had its challenges. Constant problems with personnel, working methods, quality, suppliers and logistics - along with an unwillingness to deal with these issues - meant that Volvo transferred production home to Sweden as soon as it was possible.

In the spring of 1963 - after 6,000 Jensen-built cars - production of the 1800 started up in Volvo's Lundby factory. But it was not until 1969 that body pressings were transferred from Pressed Steel in Scotland to Volvo's press shop in Olofström. The move home also coincided with a name change for the P1800. First it was badged the P1800 S, later in 1963 it was known simply as the 1800 S - S standing for Sweden.

No radical changes were made to the successful exterior lines during the coupe's long life. Only details such as the grille, trim moldings, wheels and colors differentiate the various model years. From a technical viewpoint, the 1800 shadowed the development of Volvo's other models and was continuously upgraded. Disc brakes all around, more powerful engines and electronic fuel injection were the most noticeable changes.

Cult car for The Saint
In 1971, however, a new body variant was presented - the 1800 ES - a sporting hatchback with an extended roofline and a rear estate car featuring a large glass tailgate - a GT and estate car combined. The ES was designed in Göteborg and attracted considerable attention, but it also divided opinion into two camps. Nonetheless, it has achieved cult status along with its sister coupe and many have survived to this day.
Volvo's 1800 models are highly sought-after by enthusiasts, and there are several clubs dedicated to the model. For many years, the models were relatively inexpensive to buy, although in recent years their prices have started to rise on the classic-car market. Renovating an 1800 is neither easy nor cheap. Many parts are no longer available, particularly for the Jensen-built cars. But owners who take the trouble can expect many miles behind the wheel of an exceptionally pleasant, agile and robust car whose value to Volvo in terms of image can never be fully quantified.

Just ask Roger Moore, who was fortunate enough to drive a P1800 in his role as debonair crime-fighter Simon Templar, a sort of modern-day Robin Hood, in the British TV drama series based on Leslie Charteris' "The Saint." The TV production company was looking for an attractive sports car that would suit a gentleman of independent means, and after being turned down by Jaguar, they approached Volvo to request the P1800. Volvo was quick to oblige. It was a brilliant PR move for the new Volvo model and the car became etched firmly in the minds of everyone at the time. To this day, the P1800 is still often referred to as The Saint's car.

Timeless 52-year-old
The Volvo P1800, this alert 52-year-old, was never intended to be a mass-produced car. It was and still is a niche product - the top of the range model. At the same time, the P1800 was priced to be within the reach of ordinary people who wanted a car that looked like a Ferrari but cost and functioned like a Volvo: pleasant, reliable and economical. The P1800 appealed to people even before it arrived in showrooms in 1961, and its design has stood the test of time: classic and sporty in a well-balanced way.

Congratulations to Gunnar Engellau and Helmer Petterson who pushed for Volvo to build the car, to Pelle Petterson who designed it, to Volvo who kept the model going in good times and bad over a period of 12 years, and to all those people who today own and value an 1800 - a truly living piece of Volvo history.

Volvo Cars Heritage
www.volvocars.com/heritage

Source: media.volvocars.com/us/en-us/media/pressreleases/49435


Quote from wikipedia:
[....]

History

The project was originally started in 1957 because Volvo wanted a sports car to compete in the US & European markets, despite the fact that their previous attempt, the P1900, had failed to take off with only 68 cars sold. The man behind the project was an engineering consultant to Volvo, Helmer Petterson, who in the 1940s was responsible for the Volvo PV444. The design work was done by Helmer's son Pelle Petterson, who worked at Pietro Frua at that time. Volvo insisted it was an Italian design by Frua and only officially recognized that Pelle Petterson designed it in 2009. The Italian Carrozzeria Pietro Frua design firm (then a recently acquired subsidiary of Ghia) built the first three prototypes between September 1957 and early 1958, later designated by Volvo in September 1958: P958-X1, P958-X2 and P958-X3 (P:Project, 9:September, 58:Year 1958 = P958, X: eXperimental.).

In December 1957 Helmer Petterson drove X1, (the first hand-built P1800 prototype) to Osnabrück, West Germany, headquarters of Karmann. Petterson hoped that Karmann would be able to take on the tooling and building of the P1800. Karmann's engineers had already been preparing working drawings from the wooden styling buck at Frua. Petterson and Volvo chief engineer Thor Berthelius met there, tested the car and discussed the construction with Karmann. They were ready to build it and this meant that the first cars could hit the market as early as December 1958. But in February, Karmann's most important customer, Volkswagen VAG, forbade Karmann to take on the job. They feared that the P1800 would compete with the sales of their own cars, and threatened to cancel all their contracts with Karmann if they took on this car. This setback almost caused the project to be abandoned.

Other German firms, NSU, Drautz and Hanomag, were contacted but none was chosen because Volvo did not believe they met Volvo's manufacturing quality-control standards.

It began to appear that Volvo might never produce the P1800. This motivated Helmer Petterson to obtain financial backing from two financial firms with the intention of buying the components directly from Volvo and marketing the car himself. At this point Volvo had made no mention of the P1800 and the factory would not comment. Then a press release surfaced with a photo of the car, putting Volvo in a position where they had to acknowledge its existence. These events influenced the company to renew its efforts: the car was presented to the public for the first time at the Brussels Motor Show in January 1960 and Volvo turned to Jensen Motors, whose production lines were under-utilised, and they agreed a contract for 10,000 cars.The Linwood, Scotland, body plant of manufacturer Pressed Steel was in turn sub-contracted by Jensen to create the unibody shells, which were then taken by rail to be assembled at Jensen in West Bromwich, England. In September 1960, the first production P1800 (for the 1961 model year) left Jensen for an eager public.

P1800

The engine was the B18 (B for the Swedish word for gasoline: Bensin; 18 for 1800 cc displacement) with dual SU carburettors, producing 100 hp (75 kW). This variant (named B18B) had a higher compression ratio than the slightly less powerful twin-carb B18D used in the contemporary Amazon 122S, as well as a different camshaft. The 'new' B18 was actually developed from the existing B36 V8 engine used in Volvo trucks at the time. This cut production costs, as well as furnishing the P1800 with a strong engine boasting five main crankshaft bearings. The B18 was matched with the new and more robust M40 manual gearbox through 1963. From 1963 to 1972 the M41 gearbox with electrically actuated overdrive was a popular option. Two overdrive types were used, the D-Type through 1969, and the J-type through 1973. The J-type had a slightly shorter ratio of 0.797:1 as opposed to 0.756:1 for the D-type. The overdrive effectively gave the 1800 series a fifth gear, for improved fuel efficiency and decreased drivetrain wear. Cars without overdrive had a numerically lower-ratio differential, which had the interesting effect of giving them a somewhat higher top speed (just under 120 mph (193 km/h)) than the more popular overdrive models. This was because the non-overdrive cars could reach the engine's redline in top gear, while the overdrive-equipped cars could not, giving them a top speed of roughly 110 mph (177 km/h).

1800S

1965 Volvo 1800SAs time progressed, Jensen had problems with quality control, so the contract was ended early after 6,000 cars had been built. In 1963 production was moved to Volvo's Lundby Plant in Gothenburg and the car's name was changed to 1800S (S standing for Sverige, or in English : Sweden). The engine was improved with an additional 8 hp (6 kW). In 1966 the four-cylinder engine was updated to 115 PS (85 kW). Top speed was 175 km/h (109 mph). In 1969 the B18 engine was replaced with the 2-litre B20B variant of the B20 giving 118 bhp (89 kW), though it kept the designation 1800S.

1800E

For 1970 numerous changes came with the fuel-injected 1800E, which had the B20E engine with Bosch D-Jetronic fuel injection and a revised camshaft, and produced 130 bhp (97 kW) without sacrificing fuel economy. Top speed was around 190 km/h (118 mph) and acceleration from 0–100 km/h (0–62.1 mph) took 9.5 seconds. In addition, the 1970 model was the first 1800 with four-wheel disc brakes; until then the 1800 series had front discs and rear drums.
[...]
Source: en.wikipedia.org/wiki/Volvo_P1800
13 Comments
PerC
7/19/2016 01:23:44 pm

A very nice choice, something at least I have wished for. But a few comments:
- On pictures of Jensen's P1800 there is a logo behinf the rear side window. Was it typical for the Jensens, or just on some cars? I miss it.
- In the rear there is some kind of logo to the right of the VOLVO name. To me it looks like the S-mark that was used on Sweden-made P1800's. There should be nothing there I think. Anyone who knows?
- Finally, in my opinion the hubcaps should be the big flat ones, that at least I connect with the Jensens. I know the ones on the model exist, but to me it is a disappointment.
Still, the car will have its fine place on my shelves.
Per C
Sweden

Reply
Ove
7/26/2016 01:31:20 pm

Hi
You are missing number 65 in your last list Volvo PV36 Polis

Thanks

Ove

Reply
Michelle
7/26/2016 04:32:11 pm

Hey Ova,

Plz have a look at this link:
http://www.minivolvo.lu/new-releases/category/volvo%20collection

Kindest regards.

Michelle

Reply
Ove Hauge
7/26/2016 08:18:23 pm

Hi Michelle
At the beginning of the article you mention Volvo P1800 is number sixty -six ,but the list it says that it is number 65. I think the Volvo PV36 which are number sixty-five ?

Ove

Michelle
7/27/2016 04:23:37 pm

I finally saw what you were pointing out.
I have corrected and updated the list.
Thank you Ove.

Peter Nyström
7/26/2016 06:36:18 pm

Sad to see that Editions Atlas do it wrong again. The P1800S was manufactured in Sweden from 1963, this black (?) model is called 1964, year model 1964? The wheels on the model is of the type introduced on year model 1965, with black background to the "V". OK that it was a red center on the hub cap before, but in another shape. The model seems to be black, not an original color, graphite grey was the darkest one on model years 63 and 64. Editions seem to miss colors on every model now, PV36 in policeversion was dark blue, the wheels on 244 GTX was silver and the light green USA-version of an old 145, is in a nuance more similar to the color introduced on year model 1972.

Reply
Per C
8/18/2016 09:58:44 pm

Hi Peter
Are you sure about the P1800 colour range? Looking at the site http://volvo1800pictures.com/from_year_to_year/colour.php the black colour (19) existed in 1964, as well as red logo on the hubcaps.I can of course not guarantee that they are accurate.
It would also be interesting to have a link to the place where it is said that the PV36 police cars were blue, I have not found that information. Can you publish it here, it would be nice. My only complaint about that model is about the colour of the registration plates. Absolutely not black.
Per C
Sweden

Reply
Barrie Maskell
8/22/2016 09:11:39 pm

Hi, I have a red with black interior, 1964 RHD Volvo P1800S and am looking for a model that closely resembles it. Have you got one?
Thanks.

Reply
Michelle
8/23/2016 12:48:05 pm

Hej Barrie,

First of all I do not sell any scale models myself.

It very much depends if you are looking just for a scale model with the matching colors or if you also want it to be a real RHD scale model.
If it needs to be a RHD my advice will be to wait until Oxford Diecast will offer one in the near future.

Minichamps has also done a black version with red interior. But that one is model-year 1969 and it is sold out but you may find a second hand one. This will however be a LHD version.

Reply
Peter Nyström
8/22/2016 09:48:21 pm

Per C, interesting link about 1800-colors. My source is the eminent bok about P1800 written by Mats Eriksson and Kenneth Colliander, I trust it. The Jensen-built P1800 were sold in red, white and grey, but of course some specials might have been painted in other colors. Last P1800 was built in February 1963. The swedish built P1800S was offered in the same three colors, but not in the same nuances and color numbers. The swedish built came as year model 1963 and had the same red, white and gray (graphitegray) color and numbers as Volvo Amazon. Black Jensen built P1800 from 1964 is as wrong as it can be in my opinion. 1800S year model 63 and 64 had Amazon-type wheels in same color as the body and with the first type of Amazon hub caps with red centre. I come back with the comment and source to the Carioca police car color.

Reply
Per S
9/22/2016 09:41:26 am

Volvo P 1800 S had only different wheel hubs (the same red center as on the Amazon) and yellow blinker in the front for 1964 on the outside compared to 1963.
The 1965 Volvo 1800 S got new ventilation holes in the wheels and the hubs changed to a small black center. Also the front bumper changed and the bumpers got rubber ends.
Also the radiator changed to more vertical. Atlas has put the vertical radiator on the model for 1964.
Sad to say the plastic front bumper on my model swings up towards the right headlamp on my model. Can anyone tell me how to get it back to the right lower position?

Reply
Michelle
9/23/2016 09:02:03 am

Hej Per,

Please check if the sprue of the bumper is eventually not clean where it has been fixed/glued in place.

A picture would help to identify the source of the problem.
Just send one to my email.

Reply
Per S
9/23/2016 11:18:18 am

Hi Michelle,

I will send you a picture. Bending carefully the bumper seems a bit lower now.

There is one more thing to say about the model. It should have a bumper going almost reaching the back wheels. That was changed on the Volvo 1800 S.




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