Volvo V90 Cross Country by Norev for Volvo

Volvo's Cross Country family

Yesterday Volvo has officially presented the newest generation of the Cross Country declination for their large breaks. I don't get it why you should buy an altered version of a large estate which features elegant lines to end up with a high standing car which seems to wear still some of the plastic body panels usually fitted to the pre-production cars running on public roads. Well my guess is  Volvo's marketing department knows what they are doing.
A launch of a new Volvo model brings in his train a 1:43 scale counterpart. Official photos of the scale model have not yet been revealed. But Volvo's merchandising department has already released details of the first two versions. The first 1:43 scale model of the Volvo V90 Cross Country will be available in osmium gray metallic (714) and crystal white metallic (707).
Each will be offered for €47.60 incl tax. You can order the official Volvo merchandising models @ collection.volvocars.com
However I really don't get it why they offer the model in crystal white. Each of the light colors look pretty weird in combination with all the dark plastic body parts for the car. It just doesn't look right to me.

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Quote from a Volvo press release (Sep 15, 2016 / ID: 196271):

Volvo Cars reveals its adventurous side with new V90 Cross Country

Volvo Cars, the premium car maker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.

Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.

Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.

“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

With some of the harshest winters on the planet and over 77 per cent of the country covered in forest and lakes, Sweden is the natural place to develop and test extreme durability and all-weather capable cars. This hard-won expertise represents a large part of Volvo Cars’ heritage, reflected in the company’s Cross Country model line-up.
“Our cars are well known for their safety, strength and durability. With All-Wheel Drive, increased ride height, and a chassis optimised for comfort and control in all weather and road conditions, the new V90 Cross Country takes our versatile V90 estate and adds the heart of an explorer,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Cars.

With Volvo Cars’ Scalable Product Architecture providing the underpinnings, the V90 Cross Country has undergone rigorous testing to ensure that it can survive the extremes in which it will ultimately find itself.

From secret testing facilities in the frozen north of Sweden, where temperatures regularly hit -40 degrees centigrade to the searing desert heat of Arizona, where Volvo Cars performs its high temperature testing program, the V90 Cross Country has been built to last.

With a design that clearly stands out from the crowd, the V90 Cross Country’s rugged character belies a sumptuous interior that delivers a level of luxury uncommon in the segment, combining all the benefits of the connectivity and entertainment features that were launched with the new S90 and V90, including a high-end sound system by Bowers & Wilkins.

The V90 Cross Country’s exterior design cues communicate the powerful and dynamic capability that the car exemplifies, while offering the flexibility to choose from both rugged and elegant expressions.

“Designing a Volvo Cross Country is not a styling exercise, a plastic job. It is based on honest capability. The Volvo V90 Cross Country brings a surprising and intriguing combination of a strong, powerful exterior and a luxurious, Scandinavian interior. It will continue the genuine tradition of the Volvo Cross Country with a new recipe: The blend of powerful off-road capability in a most elegant, sophisticated, tailored wagon suit,” said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

The new V90 Cross Country takes this well-established segment to a new level of comfort-inspired capability. Production of the car is set to start this autumn at Volvo Cars Torslanda Plant in Sweden.

Source & copyright: media.volvocars.com/global/en-gb/media/pressreleases/196271/....